So here we are slowly easing into a ‘new normal’. But can you keep diversity and inclusion relevant now? For some if you it may still feel like you are right in the middle of a crisis. For others it might feel like we are taking our first careful steps out of the crisis. How does it feel for you? Are you still running like mad or reeling from the shock and just about coping?

I have noticed I have started to shift my gaze from inward to outward, from frantically keeping things in the air to re-adjusting. Is this where you are too?

How I am adjusting my business

Probably like all of you in the past weeks, I have made adjustments to what I am doing. With The Big Fish Academy we have now decided to take all 2020 programmes online. We learned that there are ways we can keep the virtual sessions interactive and fun!

To my initial surprise our virtual training has received very positive feed back and really didn’t feel so different from a face to face one. It turns out it’s all about having the right tools in place and preparing well. A nice bonus was that we had people join who wouldn’t normally have been able to travel to London, such as someone from Milan and a heavily pregnant lady.

Thinking of ways to help you keep Diversity and Inclusion relevant

I have also found myself reflecting on what I want to do for you; thinking of ways to help you. I have been in touch with a number of you and learned that for everyone gender diversity is still on the agenda but for some budgets are tight. Depending on how the business has been impacted there seem to be roughly three responses:

1. focus on survival;

2. focus on creating stability; returning to a new normal but certainly not starting anything new;

3. move forward to gain a competitive advantage and use this break as an opportunity.

None of these are right or wrong, as it really just depends on where you were with D&I before and of course how your organisation has been impacted. I appreciate it can be hard to know though what to do in your situation, and how to shape (gender) diversity so it fits where your organisation is.

So that is where I am keen to help. I would like to offer the opportunity for a pro bono sparring session. If you have a question about your (gender) diversity programme, or you just need someone to talk things through, someone who knows how to make (gender) inclusion happen, then I am more than happy to help.

I am offering 1 pro bono sparring session every Friday 2-3 pm GMT, from now till the end of July. It doesn’t matter who you are, or how big or small your issue is. I can be there for you. Just book your place here.

What others are doing to keep Diversity and Inclusion relevant

So what can you do to keep D&I relevant in times of crisis? To help you I have gathered some ideas of what others are doing to keep gender diversity relevant:

Are you still reading? Are you working hard to keep diversity and inclusion relevant, or are you looking for ways to turn this ‘new normal’ into a D&I opportunity? Then why not book that pro bono sparring session? Just book your place here.

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Author: Inge Woudstra

Would you like to know more or have a question? I am always happy to have a chat to discuss your needs. Why not drop me a line or pick up the phone? Call me at 01372 457 907 or Just contact me to discuss your requirements by e-mail.

I can help you recruit, retain and advance women, and typically work with organisations in tech and engineering.

Or just check out my book 'Be Gender Smart - The Key to Career Success for Women'

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